XYM FRANCHISING MANAGEMENT
Franchising my business
Franchising is one of the growth strategies that has been most widely used in the last few years by companies from various industries that seek to expand their operational areas and move into niche markets, both internally and abroad.
The main benefits franchising can offer your business are:
Franchisor investment focuses mainly on setting up a framework, as well as systems that support the network, which will expand proportionally to the number of units.
The franchisees invest in setting up their own units.
The franchising system allows products, services, and especially a brand, to expand more rapidly over a geographical area, compared to what could be achieved through a subsidiaries system.
As the business grows and covers a wider geographical area, more effort is put into promoting the brand – the usage of media resources becomes more intense, while being supported by a stronger marketing policy, thus reinforcing the brand on a local, regional, and national level.
As a general rule, someone who decides to become a franchisee is highly motivated in terms of maximizing results, especially when compared to operation managers who do not invest their own capital. This aspect motivates franchisees on a different level. They measure success based on their return on investment and work continually to improve it, contributing to the success of the franchise as a whole.
Economies of Scale
Working as part of a network allows the franchisor to negotiate better deals with their suppliers, and these benefits can then be passed on and shared with their network of franchisees.
Franchising allows the franchisor to monitor the franchised operation more closely, allowing the planning of future innovations, while the franchisees administer their day to day business.
- Faster market penetration
- Greater capacity for geographic expansion (competition)
- Franchisee motivation and skill
- A better understanding of local culture
- Adequacy to the region profile where the business operates
- Fast deployment of local actions
- Lower operational costs
- Suitable logistics to support clients from other locations
- Smaller and less costly management structure
- Less impact of indirect costs on the final price, thus facilitating the approval of proposals
- Daily problems are diverted to the franchisee
- Wider brand awareness
- Reduction of costs and risks with human resources
- Work-intense management system
- Reduced business flexibility
- Exposure to the franchisee actions
- Profit sharing
- Choosing an inadequate franchisee
- Franchisees normally have a goal to become independent at some point
What we do for you:
- Definition of the business model
- Analysis of the financial and economic viability of the franchisee
- Analysis of the financial and economic viability of the franchisor
- Legal and regulatory framework for the business model
- Contract template
- Creation of a corporate image and communication elements
- Development of Franchising and Brand Guides
- Definition of the franchisor structure
- Creation of Training Plans for the franchisee
- Development of a Supervision System for the franchisee
- Development of the initial marketing plan
- Opening of a pilot