Marketing solutions 2017-09-22T14:04:07+00:00

MARKETING SOLUTIONS

POSITION ANALYSIS

The position analysis assesses the brand’s current online marketing activities and how the company is performing against its competition.

TARGET MARKETS

Detailed profiles of the most valuable potential travellers.

BRAND OVERVIEW

Summary of the brand pillars as they relate to target markets.

STRATEGIC GOALS

An outline of the specific marketing objectives with comprehensive set of key performance indicators to monitor the success of each marketing initiative.

SOFTWARE AND SYSTEMS

Recommendations of platforms and tools to best leverage marketing programs, including customer relationship management software, online marketing integration, and inventory management platforms.

WEBSITE OPTIMIZATION

A set of website improvements to enhance the user experience and ensure that it is found on search engines by key target markets.

SOCIAL MEDIA

A plan to create and engage with online communities across the platforms best designed for the destination and its markets.

MEDIA AND PUBLIC RELATIONS

Assessment of important online and traditional media outlets and a plan for engagement through education, events, and specialized trips.

CROSS-PLATFORM CAMPAIGNS

Concept and implementation of one to four campaigns to significantly drive awareness of a targeted component of the brand.

POLICIES AND PROCEDURES

Detailed explanation of the use of each platform.

MONITORING AND EVALUATION

Key performance indicators, targets, and monitoring methodology for each marketing initiative.

AND MORE…

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